Page 6 - FCICA Flooring Contractor Winter 2021

C H AI R M A N ’ S L E T T E R

Concrete Ground

BY PAT KELLY, FCICA CHAIRMAN

CONCRETE AS A SUBSTRATE IS this organization. to share my experience, or if you have
A COMPLICATED BUT IMPORTANT FCICA offers distributors the best specific questions about upcoming FCICA’s
CONCEPT TO UNDERSTAND TO association knowledge and relationship events or programmatic opportunities,
ENSURE THE PROPER INSTALLATION boasting opportunities in the industry. Not please contact the staff.
OF FLOOR COVERING. This holds only can distributors meet and network Opportunities to build industry
true with engagement in FCICA as an with the best flooring contractors in the connections at FCICA member networking
Association. Knowing and understanding country, but they also gain firsthand and educational events are what I look
the value the Association provides you – as knowledge of the manufacturers’ products. forward to every year. After returning to
a member - is how you can get the most As a result, distributors stand to gain our successful in person 2021 Annual
out of your investment of time and money residential and commercial sales. Convention in Austin this past September.
in FCICA. For the manufacturer, FCICA, provides I look forward to again reuniting with
Specifically, for its contractor members, engagement opportunities to connect industry colleagues at the Annual
FCICA provides a monthly online forum with the best flooring contractors in the Convention at the Beau Rivage Resort &
to connect with and learn from fellow country. Those contractors will become Casino in Biloxi, MS March 21-23, 2022!
contractors. Forum participants are more knowledgeable about your products, As your FCICA Board Chair, and on
able to discuss shared challenges and resulting in increased sales and happier behalf of the entire Board of Directors,
experiences. FCICA also facilitates business end users. I wish you a Happy New Year. We look
relationships between its contractors and FCICA provides you and your forward to a successful and prosperous
manufacturers. When a contractor has company many membership benefits and 2022 – with FCICA’s ‘concrete’ mission,
an installation issue, or a question about opportunities. We want you to take full and strategic plan as the foundation to
a product, they know the manufacturer advantage of your membership in FCICA serve its dedicated members into the new
representative to contact to assist with the – and come to know and understand the year. 
customer’s issue. Contractors - you can’t value it provides your business. As a long-
pass up this opportunity to be involved in term FCICA member, I would be pleased

800 Roosevelt Rd. Bldg. C, Editor/Co-Publisher: Loretta Tomfohrde VISION:
Suite 312 Jeff Golden FCICA CFO
Glen Ellyn, IL 60137 jgmediagroupllc@gmail.com lorettat@cmservices.com FCICA, the resource for premier commercial
t (630) 672-3702 t (805) 444-1472 t (630) 672-3702
f (630) 790-3095 flooring contractors
FCICA Staff: Mary Hawkinson
JG Media Group LLC: Catherine Church FCICA Communications MISSION:
4607 Lakeview Canyon Rd. FCICA Executive Director Manager
Ste. 560, Westlake Village, CA catherinec@cmservices.com maryh@cmservices.com We help make commercial flooring
91361 t (630) 672-3702 t (630) 672-3702 contractors successful through expert
t (805) 870-5171 education, sharing best practices and
f (805) 272-9729 Christine Schwartzkopff For subscription information, professional networking. This mission is
FCICA Association Manager please contact: JG Media Group
Sales Manager/Co-Publisher: christines@cmservices.com LLC, (805) 870-5171 or email: supported by the following four strategies:
Dan Lipman t (630) 672-3702 jgmediagroupllc@gmail.com
danlipman@pacbell.net 1. Grow membership and engagement in
t (805) 368-3867 Rick Church FCICA.
FCICA Managing Director
rickc@cmservices.com 2. Create opportunities for members to
t (630) 672-3702 network in large and small group settings.
3. Expand quality education and certification
programs offered through FCICA.
4. Increase recognition of FCICA’s value
within the industry.

6 The Flooring Contractor Magazine Winter 2021